Proposal



toc =Communication Strategy=

__**What am I trying to achieve with this?**__  __**What is my message?**__
 * As the organic food industry grows, more and more companies are encouraged to enter this market. However, to be certified "organic", their products **have to follow certain standards**. Many people are not aware of **__what is organic__** and __**what isn't**__. We cannot continue relying solely on the government to decide for us. The more people are vigilant, the less likely **fraudulent companies** can get away with certifying their products "organic" when it isn't.
 * Ever since being green and environmentally-conscious became popular lifestyle, people began looking at their food. Food that could be produced using more natural methods (without the use of pesticides) was rewarded with the USDA stamp of approval. **People should be aware of their food choices, and have a solid understanding/reason behind the choice they make.**


 * __Who I'm trying to target message to (be specific)__** 
 * Young Parents
 * Specifically families with small children.
 * Young Adults

__**What is my audience/target demographic?**__
 * 20-50, middle to upper class in urban areas. Anyone who does not grow and eat their own produce

__**What media is the best way to reach them?**__
 * Print media, campaigns in grocery stores (getting their attention where they are involved with the purchase the most)
 * Commercials (nothing too interactive or digital, but they could always be an option to attract younger audiences)


 * __What messages I am putting out?__**
 * People should be aware of whether or not an __**organic label means they are really getting organic f**____**ood**__.
 * **Whether or not organic food is what providers claim it to be**. Before hard economic times, organic foods were extremely popular which proved to be a huge incentive for companies to label everything organic (even if it wasn't).
 * This is proof of the organic markets' positive effects on the economy, and that people are actually willing to spend a little more when money is not as negative a factor on peoples lives.


 * __What change am I trying to bring out?__**
 * A true **__definition of what is certified organic__**. Then government tested procedures which confirm these products and thus only allow certified products to be sold as organic.


 * __What are the influences I want to bring?__**
 * Eating organic is the way of a environmentally-friendly/conscious person. By buying organic, you are buying into this lifestyle. This is what we're taught by green thinkers in online blogs, commercials, magazines, cooking shows, etc. We're told if we love our children, we will provide them with organic food. "It's worth it.".

=Marketing the way you do it:=


 * __Objectives - measurable outcome in a company__**
 * To **raise awareness** amongst consumers for them to understand what it truly organic, and what is not.
 * To **understand the real benefits** (if any) to the organic produce being sold in store today.


 * __Goals - what you hope to achieve__**
 * The goal in all of this is to **spark peoples interests** in organic foods.
 * Not only for them to eat healthier, but to understand **what true organic products are**, and whether or not they are the **right choice for them**.


 * __Audience - for whom it is intended__**
 * This is a massive audience of anyone who purchase meat, fruits and vegetables for themselves or their families. However, most organic food buyers are **parents of young children** who want what's best for their kids, so they are our main audience.


 * __Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out__**
 * **KNOW WHAT YOU ARE BUYING** - is the 'organic' produce you are buying truly better for you and the environment?
 * **DO YOUR RESEARCH** - find out what companies are doing to try and improve your food. Less pesticide use is a good thing, but it is hardly organic. In some cases the use of less pesticides can mean an increase of more dangerous chemicals.
 * **CHEAPER IS NOT ALWAYS BETTER** - saving 14 cents on a bundle of bananas may sound like a good thing, but the organic produce you are avoiding may be better for you and the environment.
 * **IT'S NOT JUST ABOUT YOU** - We have the environment to worry about to. True organic farming is better for the environment. Help yourselves and our planet any way you can.


 * __Strategy - bigger idea of what you're going to do__**
 * Ultimately, we would like to see people living healthier, more productive lives.
 * Eating healthy organic produce is only one part of this, but promoting organic produce would increase awareness of it and improve sales. (Which as we know is important for all of us and the economy.)
 * Increasing awareness of organic foods will also increase awareness of what is organic, and what products clearly are not so we will not be dumbfolded into buying anything that says "organic" on the packaging.


 * __Tactics - how you are going to do it__**
 * Besides the obvious ninja mind control...
 * Promoting products, and raising awareness, including proposing questions at the source is important. Grocery stores, and farmers markets are a great place to grab peoples' attention while they already have veggies on their mind.


 * __Measurement - specific numerical figures (i.e. increasing sales at a certain percent)__**
 * Numerical information can be found here.
 * includes information regarding products sales, organic food benefits and whether or not it is possible to live organic.

=**Schedule/Collective Rules/Responsibilities:**=


 * meetings (online or in real life) at least once a week
 * everyone has even work, no one does more than other
 * work must be handed in on time, no slacking off
 * meet once a week with each person’s work, merging of work
 * maintain and update Wikispace whenever needed
 * Use of epic ninja skills is key. No ninja = No good